10 Things to consider when marketing your businesss

1. Your Company USP "Unique Selling Point" - what makes you different.

2. Features of your principle product/service - focus on what makes the product.

3. Benefits of your principle product/service - focus on customer experience.

4. Position in the market place.

5. Competitors.

6. Target market who, where.

7. Your Marketing Objective.

8. Your Marketing Strategy.

9. What channels you will use to get to market on line and off line - the plan.

10. How you will measure response.