Case Studies
Requirement: Marketing expert to develop and implement the strategy and plan for the Snap brand and all 24 franchises
Solution: Provide ongoing marketing expertise and implement the brand campaign including market research, advertising, sales promotion, direct marketing and digital marketing. Develop ideas and implement all marketing activities for the group.
Results: Red C research earlier this year showed a brand recall of over 90%. The group continues to have successes in a tough trading envionment. New product developments in the on line arena have brought incremental sales success.
Testimonial:Yvonne has worked with Snap for over 7 years, as the Marketing Consultant on our national and local brand and business promotion activities. Yvonne is a great professional - working expertly within our team, and with the wider Snap network of franchises - she gets things done. From creative formulation, through to final delivery, there's a constant need to conceive new ideas, keep current projects moving and deliver results that achieve our marketing objectives. Yvonne does this for us. I highly recommend her.
John Eager, CEO, Snap Ireland."
"We have worked with Wow marketing for well over a year now and from day
one we have been impressed with the drive, enthusiasm and expertise they bring
to our business. From strategic planning and brand management to the
finest details of implementation they add value and experience over the entire marketing
cycle. Ours is a fast moving and competitive business and Wow have
consistently delivered practical executable advice in a professional
manner. Everything has come in on time and within budget and has produced
the results expected. It is the practicality of the approach that stands
out from other agencies we have worked with" Chris Curran Head of International Development
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Requirement: Strong direct marketing focussed business that required additional expertise to create and implement loyalty and recruitment campaign.
Solution: Provide strong ideas with new initiatives to maximise response.
Results: Increased sales and higher retention rates.
Testimonial: Wow Marketing has enabled us to keep and maximise our customer database through the application of intelligent solutions. Combined benefits of having an appreciation of our business needs, tight deadlines and budgets have meant that we have been able to utilise their experience alongside ours. Wow has managed to create new ideas and lift existing campaigns by injecting innovative creative character into communication programmes. Other services we have engaged include media planning, buying, print management and fulfilment.
To date their flexible and professional approach has made the journey very enjoyable.
Kathy Clarke
Marketing Director, Murray Nolan
Requirement: Wanted to target niche audience with very specific package tailored to suit the waste disposal industry. In house resource for follow up calls limited.
Solution: Created a very effective direct mail piece that was mailed to the audience and included a follow up call to get specific information.
Results: Generated high level of leads that translated into high revenue
business.
Requirement: To use marketing tactics to generate awareness, interest and
bookings for the courses.
Solution: Developed innovative tactics to communicate breadth of training available to members and non members
Results: Increased membership and bookings.
Testimonial: WOW! Marketing has helped us to promote our training network in a more professional and targeted manner. We have seen a steady growth in membership from our marketing programme and have seen our programme attendance rates increase significantly. We have also used some very innovative promotional products and approaches which have kept the programme fresh!
Lorcán Ó hÓbáin
Network Manager
Print & Packaging Skillnet